A NOTE ON CURRENT SMS MARKETING PRACTICES

John Gruber talking about how numbers may show that yucky tactics work, but that’s not the whole story. From his experiment opting in to a waterfall of SMS marketing messages:

the marketing team running this points to those sales as proof that it “works”. You can measure that. It shows up as a number. Some people in business only like arguments that can be backed by numbers. 3 is more than 2. That is indeed a fact.

But there are an infinite number of things in life that cannot be assigned numeric values.