The web is fast by default, let’s keep it fast

Timeless piece by Hidde de Vries:

the web in its default state [is] very fast. No added styles or interactions, just HTML. I’m not arguing we should serve plain HTML, but we should realise that everything that is added to [the default state] will make the page slower

Everything you add to a website slows it down.

Every. Thing. No exceptions.

It’s just a matter of how much?

(Love the airline check-in example.)