Build for the Web, Build on the Web, Build with the Web

Harry Roberts:

today’s shiny will soon become tomorrow’s millstone.

over a decade of consultancy experience has taught me time and time again that…What’s brand new today starts to show its age much more quickly than something that’s already stood the test of time.

customers don’t want smooth page transitions—they want a website that works. Don’t make your entire site a single page app just so you don’t have to retransmit a header and footer.