A bit of a redesign

Generally speaking, I don’t think redesigns or rebrands are constructive. Change tends to jazz up interest and rebrands and redesigns are no exceptions, but I’m strongly of the opinion that brands genuinely don’t matter that much – whatever positive associations a brand has comes from consistency – and if companies invested the same time and effort into actually serving their customers, they would see the same effect.

[Insert Jim’s seal of approval here.]