Too Much of a Good Thing

People don’t think in software features. People see a tool, and they want to get something done. As soon as that something gets done, they’re done with the tool. Sure, the nerdy product manager may love to poke around the entire product, but for the majority of people, software is mostly annoying. It’s a thing they negotiate with to get what they want.

People don’t invest their time in software. They mostly tolerate the little walking tours (AKA onboarding) and sales pitches (AKA upgrading) to get to the thing they want out of it.