A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox

This post was full of great blogging advice — in my opinion.

First common question: what should I write about?

You ask yourself: What would have made me jump off my chair if I had read it six months ago (or a week ago, or however fast you write)? If you have figured out something that made you ecstatic, this is what you should write. And you do not dumb it down, because you were not stupid six months ago, you just knew less. You also write with as much useful detail and beauty as you can muster, because that is what you would have wanted.

Don’t think anyone will be interested in that?

Luckily, almost no one multiplied by the entire population of the internet is plenty if you can only find them.

Finally, I really loved this analogy of the social structure of the internet being shaped like a river:

People with big followings, say someone like Sam Harris, is the mouth of the Mississippi emptying into the Mexican Gulf. Sam has millions of tributaries. There are perhaps a few hundred people Sam pays close attention to, and these in turn have a few hundred they listen to—tributaries flowing into headwaters flowing into rivers. The way messages spread on the internet is by flowing up this order of streams, from people with smaller networks to those with larger, and then it spreads back down through the larger networks. Going over land, from one tributary to another, is harder than going up the stream order and then down again.