Brian Lovin on Landing Page Design

Brian's take: we are in the flashy era of landing page design where aesthetics are deemed more important than substance.

There is an obsession [right now] with “bento grids” where every box has a micro interaction. And it's insane because it gets likes on Twitter — so people keep doing it because it feels good to get likes on Twitter.

Every landing page is over-invested in “What’s the micro-interaction, scroll-animation we can add here?” Instead of, “How do we explain what our product does really clearly?”

Nailed it.

In contrast, what’s Brian’s approach to his company's landing page design?

There is a series of words that I want you to read as you scroll down the page. The visuals [are supportive] and yeah you might actually linger on those for a second. But I want you to leave the landing page knowing what our product does and whether it's useful for your team.