To hell with the business case
In the end, companies who operate with a shared belief in realizing inclusion and equity in their products (as well as their processes and organizational makeup) end up making better stuff than companies who want to tell good stories about inclusion, without all the heavy lifting. The former create a culture that leads to higher-quality products. The latter make great ads
Also an intriguing reference to this story detailing an exchange from an Apple shareholder meeting:
“When we work on making our devices accessible by the blind,” [Tim Cook] said, “I don’t consider the bloody ROI.” …“If you want me to do things only for ROI reasons, you should get out of this stock.”