The luxury of working without metrics

That's not to say that we never run these numbers, but it is to say that these numbers never run us.

It reminds me of that line from…I think it was _Fight Club_…something like, “Do you own your stuff, or does your stuff own you?”

all these metrics are downstream from simply making something people want to buy. And keeping your costs below the price you can sell it for. That's the hard part, even if it's a simple calculation.