Jony Ive on Life After Apple

As an evergreen advocate of distilling your thinking into writing before starting visual designs, I find it intriguing that many of Ive’s designs start as words before even sketches.

Quotes from Ive in the article:

Language is so powerful. If [I say] I’m going to design a chair, think how dangerous that is. Because you’ve just said chair, you’ve just said no to a thousand ideas.

The most important lessons you would never choose to learn because they are so painful.

I’m not interested in breaking things. We have made a virtue out of destroying everything of value. It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break everything.