Designing with Emoji

Should I use emojis in my writing?

What and how you write is more important than how you decorate it.

I agree! The thing is, you probably already know the answer as to whether you should use them.

Do you use your emoji in a meaningful way, beyond measurability, clickability, usability and SEO? Or are you just making noise? Most of the time, you can find the answer without Google Analytics, eye trackers, CT, or lie detectors.

And while this refers to use of emojis, I feel the same way about social images these days:

[If] you do what everyone does, you do not stand out. Design is hard to measure. You can count seconds, clicks, and dollars. Meaning, beauty, love, and trust do not translate well into percentages.

Don’t use emoji when you don’t really have a meaning or purpose for it.

Do not hope the reader will figure out what you haven’t thought through

While using emoji has its place, unfortunately the common case seems to be:

Spread mechanically and without much thought, to add some color to an otherwise dull text, [emojis] just decorate boredom.

Lastly, I love this great point on why we write:

Finding verbal clarity on a subject of which one had only vague feelings, seeing clearly expressed what was only in the back of one’s mind, is one of the chief pleasures of reading good writing.