The Ultimate Guide to Writing Online

Overall this piece is bit of a “growth hack” mindset in terms of writing, but there are some nuggets in there.

Day and night, your content searches the world for people and opportunities.

When you create content, people can access your knowledge without taking your time. You no longer need to sell knowledge by the hour. Your ideas are the most valuable currency in a knowledge-driven economy. Just as an investment account allows your money to grow day and night without your involvement, content does the same with your ideas.

I guess this makes me a rookie:

Trying to build an online audience without an email list is a rookie mistake.

This is part of why making notes.jim-nielsen.com — a list of links from my online readings each month — is useful:

If you publish something every week for a year, you’ll gain tremendous insights into what you should be creating.

Also this:

My best ideas don’t come from flashes of insight. Instead, they emerge from conversations, tweets, observations, feedback, and other forms of low cost, high-speed trial and error.

And this: you’re already doing the work, might as well synthesize it and make it available to others by writing about it.

You’re already processing a large volume of ideas through your everyday experience: with the social media updates you post, the books and articles you read, the emails you send, the conversations you have, and the meetings you attend. By consuming, digesting, and sharing these ideas with peers and colleagues, you’re already building expertise.