Don't defer quality

Ever find yourself about to ship something that isn't good enough?

…"We can always come back and fix it up later".

You can, but you won't.

New priorities pull harder than old ones.

Yeah. This is too true.

A lack of quality rarely qualifies as a bug, and it's hard to justify the time, effort, and tradeoffs required to come back with a polishing cloth down the road.

It’s interesting because the quality that comes out of companies who are renowned for it—like say Stripe—never seems like a follow up. Even on their initial launches. They always seem to have their best foot forward. I guess that can be attributed to their discipline for quality? They seem to know what deserves the highest quality and they make the right trade-offs to deliver on it up front, giving the impression to folks like me that everything they do is exceptional.

you can often see what a company values by what they leave unfinished or or unloved.