Create a better slogan for your brand by ignoring these five stupid stereotypes

Imagine you run a supermarket that offers fresh products only. A marketing message for this business may sound like “Fresh products every day.” Is it catchy? Probably no.

How can we make it look more interesting with the power of copywriting? — “We leave nothing for tomorrow.”

Why is the second option much more interesting and creative? — It makes you think! It creates a micro-conversation inside of your customer’s head: “Why don’t they leave anything for tomorrow? — Because they bring fresh product every day, and what’s left at the end of the day is probably donated to poor people”.

I marvel in jealousy at people who can write purposefully like this.