Speed Needs Design, or: You can’t delight users you’ve annoyed

The Web’s size and diversity makes client-side “fast enough” impossible to judge.

The webs size and diversity make the assertion “____ enough” misleading in really any circumstance unless you have more context. Nothing is ever “enough” unless you can say “enough compared to ____”.

when fresh pageloads are fast, you can cheat: who cares about reloading when it’s near-instant?

Hitting refresh is the “have you tried turning it on and off again” of the web. And nobody will care to reboot your web page if the cost is negligible.

So many good nuggets in this series.