One startup's quest to take on Chrome and reinvent the web browser

Everyone at The Browser Company swears there's no Master Plan, or much of a roadmap. What they have is a lot of ideas, a base on which they can develop really quickly, and a deep affinity for prototypes. "You can't just think really hard and design the best web browser," Parrott said. "You have to feel it and put it in front of people and get them to react to it."

Constant prototyping as a strategic advantage: if you have the infrastructure to consistently be trying, iterating on, and delivering new things – along with ever frothing ideas – you open yourself to serendipity and, once something strikes, you’ll have everything in place to deliver it fast and effectively.