Server-side vs Client-side Analytics

My trust in analytics data is at an all-time low.

Great post by Dave. It’s absolutely wild to me the disparity between data sets that, presumably, are measuring the same thing.

If I, or some hypothetical manager, put too much stock into these metrics I could see it causing a firestorm of reprioritization based on bot traffic. We’d be chasing the tail of a…bot somewhere in Germany.