Weighing up UX

metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.

what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.

there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals.