Some reasons to measure

Why, in some cases, I measure for personal projects:

the impetus for my measurements is curiosity. I just want to know the answer to a question; most of the time, I don't write up my results.

Also, this random factoid:

As consumers, we should expect that any review that isn't performed by a trusted, independent, agency, that purchases its own review copies has been compromised and is not representative of the median consumer experience.

Remember who butters the bread of whatever “review” you read online.