Design research on the Clearleft podcast

There’s qualitative research (stories, emotion, and context) and then there’s quantitative research (volume and data). But there’s also evualative research (testing a hyphothesis) and generative research (exploring a problem space before creating a solution). By my count that gives four possible combos: qualitative evaluative research, quantitative evaluative research, qualitative generative research, and quantitative generative research. Phew!

Applicable to design, since—as Maite Otondo says—research uncovers the reality of today so you can design for the future of tomorrow.