@andybudd

I enjoyed this whole thread, but this particular tweet was razor-sharp:

As a result, we need to view products over a 5+ year lifespan, rather than through the lenses of a release or a series of sprints. Something that’s very difficult to do when we bounce between jobs every 18 months.

Some other pieces of the thread I liked:

[the tension:] Designers generally believe in exploring the problem space, iterating towards a solution and then launching. Founders often believe in launching, seeing how the market reacts and then iterating/pivoting if needs be.

What you build in the early days is almost certainly wrong, and will most likely get thrown out later on…In the early stages of a new venture, neither the company or the market are really ready for quality yet.

But we do need to understand that for a large part of a product’s life, the process is optimised around speed and efficiency over solution fit. That the most successful designers are essentially pragmatists.

[the designer’s role] isn’t necessarily to come up with the perfect solution right out of the gate, following the structure of the double diamond. But is instead to put something out into the world that’s better than what existed before.

As Obama says: “Well, better is good. Nothing wrong with better.”