#162: Minimum Viable Self

The personal brand, that groan-inducing pillar of digital existence

“Groan-inducing”—just love that description of the personal brand.

Offline we exist by default; online we have to post our way into selfhood. Reality, as Philip K. Dick said, is that which doesn’t go away when you stop believing in it, and while the digital and physical worlds may be converging as a hybridized domain of lived experience and outward perception, our own sustained presence as individuals is the quality that distinguishes the two.