Diagnose with Data. Treat with Design.

Design and data are not at odds with one another. One helps you understand phenomena and gives you a foundation on which to build your assumptions. The other is the joyful process of creation to solve problems based on those assumptions.

Can’t believe I’m linking to something on LinkedIn, but here we are. Julie’s observations resonate with me. She continues:

If design intuition tells you that some experience is bad (because it's hard to use, it's confusing, etc.), TRUST the intuition...

If design intuition tells you that A works better than B at a large scale, be wary...

data helps you become a better designer. But data by itself does not lead to wonderful things. You still have to design them.