An alternative to competition

I’m just really enjoying Jason’s blogging now that he’s got Hey World:

I don't think about competing. Competition is for sports, it's not for business.

HEY is simply an alternative...

And all we have to do is get enough customers to make our business work. That's it. That's how we stay alive. Not by taking marketshare away from anyone, not by siphoning off users, not by spending gobs of cash to convince people to switch. We simply have our own economics to worry about, and if we get that right, we're golden.

When you think of yourself as an alternative, rather than a competitor, you sidestep the grief, the comparison, the need to constantly measure up. Your costs are yours. Your business operates within its own set of requirements. Your reality is yours alone.