Understanding the True Cost of Client-Side A/B Testing

The full cost has to factor in both the price we’re paying for the service, as well as the impact it has on the business.

While specifically talking about A/B testing, this is a good reminder that nothing is free. Saying yes to one thing means saying no to many others. Cost is never solely composed of what does it cost for the thing I say yes to, but also what is the cost of saying no to all the other things?