Realign 2020: Color

Tyler reflecting on the rationale and process in his color choices. In a world where we’re constantly creating static digital mockups as the artifacts for gathering consensus to build something, this is a good reminder to constantly question: is this design meant to be looked at, or actually used?

Letting contrast ratios influence aesthetic decisions can be a little uncomfortable. As an experienced designer, I have a trained eye that I trust to choose colors that work well and look good. But, that’s not the whole story. My instincts towards subtlety often lead to colors that look fantastic, but are low in contrast. Low contrast text can be difficult for people to see. Color needs more than my instincts alone. So I let go of a bit of control.

Letting go can produce great results. Results that make a design accessible and enjoyable to more people.