Redesign: Perfect Trifecta by Frank Chimero

Frank talks about his process of selecting a typeface for his blog.

No matter how much one plans, a designer will crawl through their mental rolodex of fonts and see what feels right to their eye. Post-rationalization is an open secret in the design industry, but with personal work, there is no one to impress with rigor. One can go on intuition. The eye knows.

“Post rationalization is an open secret in the design industry.” Love this line. It’s funny because Frank says it’s an open secret but I can’t actually remember ever seeing it written down anywhere.