The Department of Useless Images

The Web is smothering in useless images. These clichéd, stock images communicate absolutely nothing of value, interest or use. They are one of the worst forms of digital pollution because they take up space on the page, forcing more useful content out of sight. They also slow down the site’s ability to download quickly. In the last ten years, webpages have quadrupled or more in file size, and one of the primary reasons for this is useless image proliferation. If organizations are filling their websites with these useless, information-free images, are they also filling their websites with useless, information-free text? Are we still in a world of communicators and marketers whose primary function and objective is to say nothing of value and to say it as often as possible? And whatever you do, look pretty.

The struggle is real.

Loved this imagined conversation:

“We have this contact form and we need a useless image for it.” “How about a family cavorting in a field of spring flowers with butterflies dancing in the background?” “Perfect.”