Icons aren’t logos by @Mantia

Iconic iconist Louie Mantia on twitter:

Icons: they’re not logos.

Use elements of your brand like color, shape, weight, and style, but resist the urge to just use your logo.

This first photo was illustrative of his point, but he followed up with another tweet illustrating how different brands could use the same metaphor of a TV in designing their icon without losing brand “equity” (see the photo).

I, for one, like it. I’d love to see more icon design like this in the wild.